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Readability Assessment of Internet-based Patient Education Materials Related to Mammography for Breast Cancer Screening

Rationale and Objectives

The US Department of Health and Human Services (USDHHS) recommends that Internet-based patient education materials (IPEMs) be written below the sixth-grade reading level to target the average American adult. This study was designed to determine the readability of IPEMs regarding mammography for breast cancer screening.

Materials and Methods

Three-hundred mammography-related Web sites were reviewed for IPEMs. Forty-two IPEMs that met the Health on the Net Foundation Code of Conduct were assessed for readability level with four readability indices that use existing algorithms based on word and sentence length to quantitatively analyze Internet sources for language intricacy including the following: Flesch–Kincaid Grade Level (FKGL), Flesch Reading Ease Score (FRES), Simple Measure of Gobbledygook (SMOG), and Gunning Frequency of Gobbledygook (Gunning FOG; GFOG). Results were compared to national recommendations, and intergroup analysis was performed.

Results

No IPEMs (0%) regarding mammography were written at or below the sixth-grade reading level, based on FKGL. The mean readability scores were as follows: FRES, 49.04 ± 10.62; FKGL, 10.71 ± 2.01; SMOG, 13.33 ± 1.67; and Gunning FOG, 14.32 ± 2.18. These scores indicate that the readability of mammography IPEMs is written at a “difficult” level, significantly above the recommended sixth-grade reading level ( P < .05) determined by the USDHHS.

Conclusions

IPEMs related to mammography are written well above the recommended sixth-grade level and likely reflect other IPEMs in diagnostic radiology.

The availability of Internet resources has allowed >113 million Americans (of various ethnic backgrounds, socioeconomic status, and so forth) to access the Internet for health care–related information . A majority of people who access Internet-based education materials (IPEMs) state that they influence medical treatment decision making . Health care professionals must keep the poor rates of health literacy—the “degree to which individuals have the capacity to obtain, process, and understand the basic health information and services needed to make appropriate health decisions” —in the United States in mind when authoring the IPEMs. Furthermore, health literacy is a “measure of patients’ ability to read, comprehend, and act on medical instructions” . It is a direct prognostic measurement of a patient’s health . Unfortunately, the average American adult reads only at a seventh–eighth grade level . Direct consequences of poor health literacy include increase risk of being admitted to the hospital and poorer self health maintenance, both of which lead to poorer patient outcomes and increased cost of health care .

Tackling the epidemic of poor health literacy may be a long and difficult process; however, health care physicians may be able to improve patient comprehension of IPEMs by improving readability—the level of comprehension a person must have to understand written materials . The US Department of Health and Human Services (USDHHS), American Medical Association, and the National Institutes of Health recommend that IPEMs be written at or below the sixth-grade level . Readability analyses have been established to evaluate IPEMs available to patients . Readability assessments have been used by the various fields of medicine to calculate readability of IPEMs available to their patient population . Readability assessments have recently been published in the radiology literature . Within radiology, mammography has been established as an effective tool for breast cancer screening. There are guidelines that exist, which provide physicians (and thus their patients) with recommendations for breast cancer screening. Thus, patients are inevitably exposed to mammography and may turn to IPEMs for medical information. In this study, we assess the readability of IPEMs from US hospitals and universities, professional societies, clinical practices, and miscellaneous health care–associated Web sites related to mammography.

Materials and methods

Experimental Design

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Search Procedure

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Text Editing

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Data Analysis

Readability Analyses

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Table 1

Description of Readability Algorithms

Readability Algorithm Mathematical Equation Qualitative Definition FKGL ∗ , ‡ (0.39 × average number of words per sentence) + (11.8 × average number of syllables per word) − 15.59 The comprehension required for a person to understand written text reported as an “academic grade” based on the US education system. FRES † , § 206.835 − (1.015 × average sentence length) − (84.6 × average number of syllables per word) Understandability of writing style ranging from “very easy” to “very difficult” reported on a scale of 0–100. SMOG ∗ 3.1291 + 1.043 × square root (number of polysyllables × [30/total number of sentences]) Intricacy of written text that corresponds to number of polysyllabic words reported as an “academic grade” based on the US education system. GFOG ∗ 0.4 × (average number of words per sentence + 100 [number of polysyllabic words/total number of words]). Intricacy of written text that corresponds to the length of a sentence and the percentage of polysyllabic words reported as an “academic grade” based on the US education system.

FKGL, Flesch–Kincaid Grade Level; FRES, Flesch Reading Ease Score; GFOG, Gunning Frequency of Gobbledygook; SMOG, Simple Measure of Gobbledygook.

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Statistical Analysis

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Results

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Table 2

Interpretation of FRES as Determined by the USDHHS ( n = 42)

Table modified from Flesch, 1948.

FRES Description of Writing Style Number of Web Pages, n (%) Correlating FKGL, n (%) 0–30 Very difficult 34/42 (81.0) Equal to or above tenth grade/difficult

32/42 (76.2) 31–50 Difficult Seventh to ninth grade/average difficulty

10/42 (23.8) 51–60 Fairly difficult 61–70 Standard 8/42 (19.0) 71–80 Fairly easy 0/42 (0) Equal to or below sixth grade/easy to read

0/42 (0) 81–90 Easy 91–100 Very easy

FKGL, Flesch–Kincaid Grade Level; FRES, Flesch Reading Ease Score; USDHHS, US Department of Health and Human Services.

It is assumed that GFOG and SMOG scales correlating similarly as the FKGL as they all report grade levels.

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Table 3

FRES, FKGL, SMOG, and GFOG of All IPEMs Pertaining to Mammography

Readability Scale Average Score (±Standard Deviation) 95% CI FRES 49.04 ± 10.62 45.84–52.24 FKGL 10.71 ± 2.01 10.1–11.32 SMOG 13.33 ± 1.67 12.83–13.83 GFOG 14.32 ± 2.18 13.66–14.98

CI, confidence interval; FKGL, Flesch–Kincaid Grade Level; FRES, Flesch Reading Ease Score; GFOG, Gunning Frequency of Gobbledygook; IPEM, Internet-based patient education material; SMOG, Simple Measure of Gobbledygook.

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Table 4

Average FRES, FKGL, SMOG, and GFOG Scores of Society-Affiliated, US Clinical Practices-Affiliated, and US Hospital-Affiliated IPEMs Pertaining to Mammography

Readability Scale US Hospitals/Universities ( n = 17) Professional Societies ( n = 9) Clinical Practices ( n = 5) Miscellaneous Web Sites ( n = 11) FRES 44.44 54.72 45.14 53.28 FKGL 11.49 9.66 11.26 10.11 SMOG 14.06 12.31 14.06 12.69 GFOG 15.20 13.10 15.26 13.52

FKGL, Flesch–Kincaid Grade Level; FRES, Flesch Reading Ease Score; GFOG, Gunning Frequency of Gobbledygook; IPEM, Internet-based patient education material; SMOG, Simple Measure of Gobbledygook.

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Figure 1, Comparison of readability scores among subcategories for Internet-based patient education materials related to mammography calculated using (a) Flesch Reading Ease Score scale (b) other readability scales (Simple Measure of Gobbledygook scale, Gunning Frequency of Gobbledygook, and Flesch–Kincaid Grade Level). * ( blue asterix ) indicates significance at the P < .05 level; * ( orange asterix ) trending toward significance. FKGL, Flesch–Kincaid Grade Level; FRES, Flesch Reading Ease Score; GFOG, Gunning Frequency of Gobbledygook; IPEMs, Internet-based patient education materials; SMOG, Simple Measure of Gobbledygook. (Color version of figure is available online.)

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Discussion

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Improving IPEMs

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Conclusion

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